When you are considering the purchase of a gem or an important piece of jewellery, such as an engagement ring, it is essential to find an educated, knowledgeable jeweller with a solid and trustworthy reputation.
An experienced jeweller with a reliable reputation will strive to understand your preferences, provide you with a variety of purchase options to fit your budget, and will do so in an honest and straight-forward fashion.
First, look for a jeweller with good credentials from a well-known gemological institution, such as the Gemological Institute of America. A GIA Graduate Gemologist (GG) credential is known world-wide as the mark of a senior professional in the jewellery industry.
Second, find out how long the jeweller has been in business, and if he/she belongs to any professional associations. Jewellery stores come and go, so when a particular store has been well-established it usually means they are doing something right!
In addition, a jeweller who belongs to professional associations is usually one that cares about his career and his reputation, and associations often have strict requirements around quality and service for their members to adhere to. That means providing you, his customer, with the highest quality service at competitive prices.
An experienced and reputable jeweller will also be able to provide important feedback and advice relevant to your specific needs and the related purchase.
Regular inspections, cleaning of your precious jewellery, and superior advice are usually free of charge and eagerly given by a store with a solid reputation.
In the end you will find that forging a long-term relationship build on trust with a well-established reputable jewellery store, is a lot more rewarding in the long-run than endlessly searching for the best deal for each individual purchase.
At the end of the day good service, trust, and loyalty are what matters, and it is almost always a win/win situation!
Should you have any additional questions about this or any other jewellery related topics, you can always: “Ask our Jeweller”
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